Unlock LATAM Without the Cost of a Full‑Time Hire
Senior bilingual commercial leadership embedded into your business — negotiating, closing and managing partners across Latin America.
Execution, not advice. Outcomes, not reports.
What We Deliver
Why Companies Choose Us
Who We Work With
Contact FW
About FernandezWood
Some people study Latin America from afar. I built my life there.
What began as a one‑year move to Chile turned into 27 years of living, working and building relationships across the region. I learned the language, the culture, the business rhythms — and more importantly, I earned the trust of people who now sit at the centre of LATAM’s commercial and political landscape.
Through P4 Consulting, I helped global companies navigate ministries, regulators and industry groups, shaping trade and investment flows that brought new technology, capital and capability into Chile. Those years forged a network that can’t be replicated from outside the region.
FernándezWood exists to give companies access to that ecosystem — not as observers, but as participants. When I open a door, it’s because the person on the other side knows me, trusts me, and is willing to engage.
If you want the longer version of the story, you’ll find it here: 👉 LinkedIn
Senior bilingual commercial leadership embedded into your business — negotiating, closing and managing partners across Latin America.
Execution, not advice. Outcomes, not reports.
What We Deliver
- Senior leadership to create and run LATAM GTM strategy, partnerships and negotiations.
- Execution‑first approach if you have a TIQ/Austrade/NZTE scans, we will convert into meetings, pilots and signed agreements.
- Flexible, outcome‑aligned pricing avoiding recruitment and onboarding overhead.
- Measurable commercial outcomes
Why Companies Choose Us
- Local networks & compliance support
- Faster time to revenue
- Lower risk & cost
- Scalable path
Who We Work With
- Australian and New Zealand exporters with/out TIQ/Austrade/NZTE market scans needing in‑market closers.
- Exporters requiring bilingual negotiation and partner management.
- Tech and product companies seeking pilots, distributors and LATAM revenue.
Contact FW
About FernandezWood
Some people study Latin America from afar. I built my life there.
What began as a one‑year move to Chile turned into 27 years of living, working and building relationships across the region. I learned the language, the culture, the business rhythms — and more importantly, I earned the trust of people who now sit at the centre of LATAM’s commercial and political landscape.
Through P4 Consulting, I helped global companies navigate ministries, regulators and industry groups, shaping trade and investment flows that brought new technology, capital and capability into Chile. Those years forged a network that can’t be replicated from outside the region.
FernándezWood exists to give companies access to that ecosystem — not as observers, but as participants. When I open a door, it’s because the person on the other side knows me, trusts me, and is willing to engage.
If you want the longer version of the story, you’ll find it here: 👉 LinkedIn
